Entrepreneurship

2016Business7
201604ExchangeEmpurius2 (4)

1st PART: CAREER GUIDANCE

 The aim of this part is to offer some job description examples that would be demanded to transform the archaeology as a business, sustainable and cultural effectiveness field.

The pupils involved have interviewed people that work in cultural heritage management, in archaeological sites and respective scientists as well as they have made an inquiry about modern professions and they made an sample list of what they found more interesting for their future. This list in organized according the disciplinary of each profession, according the 3 pillars of sustainability.

This part offers the examples with the following order:

  • Science related occupations:
  • Social-Economics related occupations:
    • Visual design specialist.
    • Big data engineer.
    • Communicator or public relation specialist.
    • Neuromarketing specialist.
    • Strategic management specialist.
  • Humanistic related occupations:
    • Museum curator (manager).
    • Historic interpreter.
    • Museum educator.
    • Heritage manager.
    • Digital collection specialist.

2nd part: Create virtual enterprises

The aim of this part is to help the teachers to guide the students about how to create an enterprise. All educators of this project can use this manual to learn about entrepreneurship inside the class.

In our project, we are interested in creating enterprises that can offer products or services related with some cultural, historical, archaeological parts of our cities.

STEPS

Economy teachers presented the theory behind creating an enterprise, the business plan, the finances etc.

The business plan was created by students with group activities that used both presence at school and the methods offered by information technology, such as the use of platforms for researching and sharing materials. From the methodological point of view, it was necessary to proceed with some information meetings concerning the juridical-economic aspects of the construction of a business plan: not all students, in fact, were familiar with these subjects which are not included in their study paths. These were followed by brainstorming, documentation and exchange of materials, construction of the business plan with the related establishment of the company. At the end of the project activity, a power-point of synthesis and presentation of the entrepreneurial idea was created.

FEEDBACK

The students were able to measure themselves against a real context and with all the problems that it poses, knowing how to identify strengths and criticalities, knowing how to take responsibility for the decisions taken, knowing how to relate with a wider and more varied "community". In carrying out the project it was important to make students reflect on their skills, their own interests and talents in a future perspective of orientation and self-projection in their own tomorrow, which then determined the choice of roles within the corporate structure.

CATALAN EXPERIENCE:

Catalan commercial enterprises were created by students of Secondary school at Col·legi Sant Pau Apòstol of Tarragona. The products of these entreprises contain images of the historical monuments of Tarragona.

Every enterprise had four members. Each of them had different roles (Human resources, production, marketing, finances and manager).

Onward there are some enterprises and the products or services created:

  • AMFITARRACO: Calendars with images of Tarragona historical monuments.
  • I-AMFITEATRE: a website with information of the Amphitheater of Tarragona: http://www.amfiteatredetarragona.tk/
  • AC: Key chains with images of Tarragona monuments
  • KUBIX: They created Rubik cubes with images of Tarragona. This enterprise participated at the Junior Achievement tournament of 2017. It means that it reached to be one of the 23 best companies of Catalonia created by students. There were 164 enterprises competing.https://www.youtube.com/watch?v=MNZUcNrVmt0&t=2sOther companies that has been created: Products like sport bags, notebooks, necklaces, T-shirts, …All enterprises had to make the following documents:
    • Business plan.
    • Logo
    • Presentation in Power Point.
    • Video pitch.
    • Products
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GREEK EXPERIENCE

After having a discussion with the children we reached to the decision to create a virtual enterprise which is going to build accessibility passageways for the disable people in archaeological sites.

There were 16 students who took part in the team and who were divided into four groups.

They were distributed given a template worksheet “Business Plan”. They had the duty to answer it after having searched, having asked and having consulted businessmen/professionals and finally to convince us that they can run a business.

 

 

 

 

 

 

Web site: http://asc-greece.weebly.com

Summary Description

The «A.S CONSTRUCTIONS» is a construction company which deals with the construction of structures in archaeological sites so that disabled people either physically disabled people or those who have problem with their vision can have access in such places.

THE MARKET

  1. CLIENTS:
  2. The construction addresses to administrators / exploiters of historical sites for example an archaeological service.
  3. Τhe services are offered to people with physical disabilities such as people with paraplegia or blind people.

THE SIZE OF MARKET:  The product addresses to all archaeological services of the country that administrate historical sites.

Products / Services

We build the accessibility and the sightseeing structures in historical / archaeological places / sites, transportation systems for people who have difficulty in getting access in these sites (blind people, paraplegic people).

In every place, after making the land survey and the choice of the internet points we construct a wooden alley with electrical driving systems all along the way. In this alley, there will be moving either individuals on wheelchairs or a lot of people in wagons with a semi- automatic system of sightseeing around place.

In some selected parts of the area and along the route we are going to install information systems which may  be signs with texts, sound emission and images.

USE / exploration services

For the clients who wish for it we can take on the handling of the <<alley>> with the use of specific staff destined to the user’s accommodation.

Competition

Our services (construction – exploitation) are innovative and there hasn’t been any other form of direct  competition so far.

Analysis of the positive – negative points

POSITIVE POINTS

  • Innovative products
  • New entrepreneurs with the impulsion to expand
  • Low maintenance cost of the service
  • Privilege of exclusive technical know – how
  • Special category o clients with social awareness and sensitivity
  • The system is quite simple in his conception and with great possibilities of its application in equivalent / respective markets of the countries abroad

NEGATIVE POINTS

  • A relevant high cost of the first installation construction
  • Possible obstacles of bank funding

In the picture bellow you can see our first construction in archaeological site of Ancient Messene:

ITALIAN EXPERIENCE

The entrepreneurial idea was born after an analysis of the characteristics of international tourism and the factors that influence the demand: among these the new and different opportunities for the use of tourist services determined by the diffusion of digital devices.Hence the business project to create a company formed by young professionals whose object is the creation of multimedia products, digital services and technological environments, social networks, guided tours, for the development of international tourism and direct sales on commerce of tourist services, through the enhancement of the historical-artistic-cultural heritage of the regional and national territory.

The innovativeness of the business idea is given by proposing an approach to the cultural heritage that tells its story, but also particular characteristics, such as conservation status, epigraphy, topography, archaeology, their current economic use and future prospects, using advanced IT solutions that meet accessibility requirements from an inclusive point of view. Cultural heritage is also linked to the territorial context, by proposing food and wine information, hotel services, historical-cultural news, tourist itineraries linked by theme or location, with particular attention to those activities that respond to sustainability criteria.Among the computerized products created is the construction of a tourist blog dedicated to the Roman Theater freely available on the Internet.In this tourist blog the cultural heritage "Teatro Romano" is enhanced as a multimedia product through a virtual tour, articles and insights, dedicated QR code.

SUMMARY DESCRIPTION OF THE ACTIVITY

THE MARKET

INTERNATIONAL TOURIST SECTOR

  1. General situation on a global level
    1. in the last ten years one of the economic sectors that had the greatest growth is tourism
    2. in the next ten years the expense will increases of a further 50%
  2. Italian situation
    1. Strenght: presence of an ample and diversified historical patrimony, artistic, cultural, environmental; presence of know how and of sites to be valorized; it creates more employment opportunities than other sectors
    2. Weaknesses: promotion of the fragmented tourist offer; necessity to widen the infrastructures; difficulty to build competitive products
  3. New factors that affect the demand
    1. The possibility to access directly to the contents (smartphone)
    2. The presence online and on the social network determines the success of the product
    3. The question for personalization of the trip with an offer based on specific interests
    4. Attention to environmental protection and decorum of cultural sites
    5. To face the new characteristics of the question we have to:
      1. Create personal products
      2. Use digital mode
      3. Know that the experience of tourism consumption starts before the reservation and ends after the return home
      4. Potential the international offer

CLIENTS

There are many types of companies potentially interested in products and services

  1. Structures operating in the hospitality and restaurant industry
  2. Entities and public institutions (museums, schools)
  3. Theme parks
  4. Nature parks
  5. Spa
  6. Travel Agents

with a consumer target represented by

  • adult age: between 30 and 60 years old
  • budget: upper middle income
  • socio-cultural level: medium-high

 

THE DIMENSIONS OF THE MARKET

The products and services are aimed at both domestic and foreign customers.

BUSINESS PROJECT

Verona Per Tutti s.r.l. is a company which makes computer products for the development of international tourism and deals with the direct sale and commerce of tourist services with the purpose of promoting an aware and responsible tourism.

MARKETING PLAN: MARKETING MIX OR 4P’S

  1. Products / Services
    1. Blog
    2. App
    3. Dvd
    4. Virtual tours
    5. Websites
    6. Sightseeing

 

  1. Prices: the prices have been proposed according to:
    • direct contact with the sector of the shareholders
    • web-based research

 

  1. Plan: Sales channels
    • Direct, via the contact with the customer that visit our website
    • Indirect, via conventions and matching with hotels, bed and breakfast, bar/restaurants, tourists associations, schools, municipalities and others that will advertise their services with our products
  2. Promotion through: Website, brochure, E-mail, up-to-date newsletters on the products and the services, advertisement on websites and magazines, being present at local, national and international exhibitions.

 

 

 

 

 

 

 

BUSINESS PROJECT
Verona Per Tutti s.r.l. is a company which makes computer products for the development of international tourism and deals with the direct sale and commerce of tourist services with the purpose of promoting an aware and responsible tourism.

ORGANIZATION AND MANAGEMENT
• Legal form: a company; all the members are employees of the company; one of these is an administrator, Marketing Office 2 members, Production 7 members
• Company headquarters: Verona, strategic choice because :

  • city of art, culture, entertainment
  • near Lake Garda (tourist area of international importance- source Ministero Affari Regionali, Turismo, Sport)
  • the geographical position that allows you to promote new tourist destinations

• All members have informatics skills (ECDL), linguistic skills (English B2) (German, Spanish, French at different levels), previous work experience in the industry
• All members have previous customers
• The project is founded on knowledge and skills which its members have vested with professional experience in IT and tourism sector

MARKETING PLAN: SWOT ANALYSIS
Internal strengths:
• Knowledge of the characteristics of the sales sector;
• Knowledge of advanced technologies;
• Wide cultural preparation
• Knowledge of multiple foreign languages, spoken by more than one partner;
• Differentiation of product offerings; Young and dynamic society

Weaknesses internal Weaknesses
• Difficulty changing from employee to entrepreneurial work
• Difficulty finding employees with adequate preparation

External threats (Threats)
• Fall in tourist demand;
• Economic crisis Competitors abroad and in the national territory

External strengths Opportunities
• Headquarters in the city of Verona
• Presence of many elements that attract tourists, geographical location of the city
• Wide presence of tourist services

MARKETING PLAN: MARKETING MIX OR 4P’S
1. Products / Services
a. Blog
b. App
c. Dvd
d. Virtual tours
e. Websites
f. Sightseeing

2. Prices: the prices have been proposed according to:
○ direct contact with the sector of the shareholders
○ web-based research

3. Plan: Sales channels
○ Direct, via the contact with the customer that visit our website
○ Indirect, via conventions and matching with hotels, bed and breakfast, bar/restaurants, tourists associations, schools, municipalities and others that will advertise their services with our products

4. Promotion through: Website, brochure, E-mail, up-to-date newsletters on the products and the services, advertisement on websites and magazines, being present at local, national and international exhibitions.

Competition
From an analysis of the region, there are no companies that provide tourist information services with a large cultural study.

Business Strategy
○ Competitive prices
○ High-quality cultural programming and the digital instrument
○ Consulting the customer to find the best communication solutions